Works together
Olelo + LocalIQ
What each one covers
LocalIQ
Olelo
Records the calls your marketing produced
Categorizes inbound leads
Runs the paid search, social and display
SEO and directory presence
Keeps listings correct across Google and Yelp
Scores the call the ad paid for
Every outbound call, including the follow-up
Coaches against what actually got paid
Traces the call to a finalized paid invoice
Alerts a manager under 60 seconds after the call ends
Every call your shop takes and every call it makes gets scored within seconds of the customer hanging up. When a job is slipping, a manager is told in under 60 seconds of the call ending, while the customer is still reachable.
THE GAP
The lead arrives. The job gets decided after that
A marketing platform’s job is to deliver the call and account for it: which campaign produced it, and what kind of call it was. That accounting is real, and it is where the platform’s responsibility ends and the shop’s begins. What decides whether the lead becomes money happens in the next four minutes, on your phone, in your building.
5.9%
Recovered - the 8,061 missed opportunities that got no outbound follow-up
56.8%
Recovered - the 512 that were followed up
Locations that already make follow-up calls are more engaged overall, so some of this gap is selection rather than causation. Discounted heavily, the direction still holds.
Kailua Auto Care - Bay 2
SCORED IN 8s
INBOUND - 4:12 - ADVISOR: MARCUS T.
“I’ll have to think about the brakes”
Call score 62
Estimate declined - no second attempt booked
Manager alerted 41s after the call ended
RO #48812 → INVOICE I104773
$1,284.60
PAID
Illustrative. 110K+ calls traced to a finalized paid invoice, out of 400K+ scored.
WHERE OLELO ENDS
Olelo works the calls you already paid for
Olelo reads from the VoIP itself, read-only, across 17 providers. That vantage point means every conversation is scored in both directions, whoever placed it, whether or not an ad was involved. A model built on auto repair grades the call in seconds, a manager is alerted within 60 seconds of the call ending, the advisor is coached on the exact moment it turned, and the open follow-ups are ranked by dollar value so the $3,200.
WHAT TO KEEP
What LocalIQ does that Olelo does not, and you should keep doing
Making the phone ring, decisively. Paid search, social, SEO, directory presence, and keeping your Google Business Profile and Yelp listings correct, plus AI categorization of the leads those campaigns produce so you can see which channels are earning their keep. Olelo creates zero new calls, runs no campaigns, and is not building any of this.
KEEP LOCALIQ FOR
Runs the paid search, social and display
SEO and directory presence
Keeps listings correct across Google and Yelp
110K+
Calls traced to a finalized paid invoice, out of 400K+ scored
Your own books, auditable without asking us.
THE BOTTOM LINE
A lead is the phone ringing. An invoice is the customer paying
The two products do different jobs on the same phone call, and they overlap almost nowhere. One is measured on the call arriving. The other is measured on what the call became.
Keep filling the funnel. Start converting what arrives.
Free - your real calls - report in 48 hours
More detail
Do I have to leave LocalIQ?
Can Olelo see outbound calls, or only the ones that come in?
What does "traced to a paid invoice" actually mean?
Does Olelo write anything into my shop management system?
What does it cost, and how fast can I see something?
